insight

It's Never Too Late To Update Your Law Firm's Website

If you want your law firm to succeed in the modern legal market, you need to build a credible online presence. Just ten years ago, you may have been able to get away with a budget website - just something to make your mark on the web. But now, that same outdated website is working against you.

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What Law Firms Need To Do To Survive Google’s Algorithm Changes

Google recently released their advice on how to dominate the SEO game and survive their algorithm updates. Without divulging the secret sauce behind its search algorithms, Google recommends focusing on content.

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What Makes A Great Lawyer?

Ever wonder what makes a great lawyer? Is it superlatives? Pedigree? Or something else? I wanted to share a few thoughts on why the attributes that make great lawyers are also those that make great legal marketing.

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What Your Law Firm Referrals Are Looking For

The power of a referral has remained strong, but your online presence is becoming increasingly important when it comes to converting those referrals into clients.

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Your Law Firm's Brand Is Everything

What would it mean for your law firm if every time someone in your market thought of legal services, they thought of you?

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Legal Content Marketing That Converts

Getting people to your website is only half the battle. You also want to convert your site’s visitors into clients, right? By providing quality content that answers your visitor’s questions, you can build trust and demonstrate the value of your legal expertise.

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10 Signs Your Law Firm Needs A New Website

Since your law firm website was built, consumer expectations have changed. Google search algorithms have changed. Even your law firm has changed. Here are 10 signs you're ready for an update!

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Your Law Firm Needs Call Tracking

Call tracking is one of the best ways to see where calls are originating from and calculating ROI. Law firms can use call tracking data to determine the success of marketing optimize future initiatives according to what is making the phone ring.

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Legal SEO Tools You Can Use Today (For Free!)

We want to share a few free tools that we use for legal SEO and show you how to use them to test your own law firm website. The results may surprise you.

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Essential Law Firm SEO Strategies

There are countless law firm SEO strategies that you can deploy to make sure that your law firm is showing up on the first page of search results. Here, we demystify law firm SEO by showing you a few free SEO tools and proven SEO tactics that can help your law firm compete in search engine marketing.

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18 Tips For Creating Law Firm Landing Pages That Convert

Tired of spending money on digital ads and not getting the leads you want? Here are 18 things your law firm should be doing to increase landing page conversions.

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Claiming Your Avvo Profile

If used right, Avvo can be a powerful marketing tool. Like Google and Yelp, Avvo can help you reach prospective clients and positions your law firm's brand.

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Online Reviews 101 For Lawyers

A new guide reveals why online reviews are important and how law firms can harness online reviews to get new business.

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