We Rebranded and Rebuilt Our Website. Here’s Why...

We built our first website over a weekend eight years ago. Then we got busy doing the work.

And that was the problem.

Our original site didn't reflect the level of expertise we'd grown into. It didn't reflect the strategic, collaborative agency we've become. And it certainly didn't reflect the law firms we're proud to work with every day.

So we took our own advice: we stepped back and looked at the brand from the outside. What we saw told us it was time for change.

Our Brand Hadn't Kept Pace With Our Growth

Here's what we saw when we audited our old site:

• Outdated photos
• Vague service descriptions
• Generic, interchangeable copy
• A brand that no longer matched our work
• A clunky user experience

We've spent the better part of a decade helping law firms present the best version of themselves. But our own brand felt like it had been left behind. It didn't communicate who we are now—or the value we bring to firms across the country.

What's Changed: Experience, Team, and Perspective

Since that first weekend-built site, we've grown in size and in depth. We've worked with hundreds of law firms, from solo practices to regional firms with multiple offices. That experience has changed how we think and how we work.

We've seen how different firms operate, what systems they use, and where their pain points really are. That insight shaped how we show up—and how we support our clients.

We also restructured our services. Not just for efficiency, but to align with what firms actually need to grow. The new NOMOS offerings are built around strategic growth frameworks, not one-size-fits-all deliverables. And we've refined our process to be more collaborative, more proactive, and more valuable at every step.

The Refresh, Not the Rethink

We didn't tear the brand down to the studs. But we did rebuild the parts that needed to grow.

We kept our minimalist logo, but added a hand-drawn element—a nod to the human side of what we do. We updated our typography and color palette to reflect experience, not just design trends. We focused less on looking different, and more on looking like us.

The result is a visual identity that better matches the way we work: strategic, thoughtful, and grounded in real expertise.

Authenticity Isn't a Tagline. It's a Track Record.

A brand isn't just what you say. It's what people understand about you when you're not in the room.

We're not here to sound authentic. We're here to be consistent—in our work, in our partnerships, in our communication. We've always led with clarity and strategy. Now our brand reflects that.

We didn't reinvent who we are. We just made it easier to see.

What Surprised Us: Team Buy-In

We expected the new website to improve how we show up to clients. What we didn't expect was how much it would impact our own team.

It became a rallying point.

For years, the way we talked about NOMOS lived in conversations and strategy docs. Now it's public. It's visible. And it's something our team is proud to share with clients, potential hires, and partners.

A strong brand doesn't just build credibility. It builds culture.

Why It Matters for Your Firm

If you're considering a marketing push—ads, SEO, social—start by asking:

Does your brand reflect who you are and what you're working toward?

• Does your website speak clearly to your ideal clients?
• Do your photos, content, and messaging support your goals?
• Are you presenting the version of your firm you're proud of today—or the one from years ago?

We've learned firsthand that your website can be your best marketing asset—or your biggest obstacle. The difference is positioning, clarity, and the systems behind it.

At NOMOS, we now have a brand that reflects the experience we've earned—and the standards we hold ourselves to.

And we're ready to help your firm do the same.