Strategic Paid Ads for Law Firms That Perform
Most agencies can get you clicks, especially when you're paying for them. We make sure those clicks mean something: more of the right clients in your inbox.
Great Ads Get Attention and Create Connection
The goal isn’t just to get seen, it’s to initiate meaningful action.
At NOMOS, we create paid ad campaigns across Google, LSAs, Facebook, and Instagram that are built on strategy, not guesswork. We start with your story, what sets your firm apart, and craft campaigns that communicate that value clearly and consistently. When your ads align with your website, your content, and your brand voice, every click feels intentional.
If your website feels disconnected or your brand doesn’t match the promise of your ad, that trust is lost in seconds. That’s why we approach paid advertising as part of a bigger picture.
A well-designed website keeps visitors engaged. Strong SEO makes your ads more cost-effective. Consistent social and email content remind people why they noticed you in the first place.
Together, they turn your paid ads from a quick campaign into a sustainable growth strategy.
When every piece works together, your ads don’t just get attention, they get results.
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Better Brand Strategy Means Better Results
A bigger budget doesn’t guarantee better results. In fact, without strategy, it often means wasted clicks, missed opportunities, and a higher cost per acquisition.
Before we ever launch a campaign, we take the time to understand your market, your goals, and your ideal clients. We look at how people are searching, what they’re searching for, and where your firm can win - no matter its size. That’s how we make your ad spend go further, by focusing on strategy before spending a single dollar.
Maybe you’re unknowingly bidding against national firms for keywords that cost more than they’re worth. Or you’re missing out on high-converting local searches right in your own neighborhood. We help you direct your resources toward opportunities that match your budget and bring in qualified leads.
The result is stronger performance that is measured against industry benchmarks. You’ll know where your money is going and why, with ad campaigns that evolve as your firm grows.
Google ads
Reaching Clients the Moment They Need You
When someone searches for a lawyer on Google, they’re not just browsing. They’re looking for help.
Google Ads put your firm in front of those potential clients at the exact moment they’re ready to act.
We create campaigns focused on the right keywords for your services and your budget, not wasting ad spend on expensive terms dominated by national firms. And your ad is just the beginning.
We pair every Google Ads campaign with a conversion-driven landing page that mirrors your message, reflects your brand, and makes it easy for clients to reach out.
Local Service Ads
Connect With Your Immediate Community
Local Services Ads are a great shortcut to credibility, because they know you're right down the street.
Appearing at the very top of Google results, LSAs show your reviews, verification badge, and contact info first, building trust before a client even clicks.
We help your firm get verified, manage your profile, and optimize your setup for performance, so your LSA spend goes toward the right leads in your service area.
The result: more local calls, higher-quality leads, and brand recognition that grows with every search.
Meta Ads
Advertise Where Your Clients Are
Not every client starts their journey with a Google search. Many start by scrolling. Meta Ads on Facebook and Instagram help you reach people where they already spend time, turning awareness into familiarity long before a legal issue arises.
We create ads that showcase your firm’s story, community involvement, and values, using approachable visuals and messaging that build trust organically.
These campaigns work hand-in-hand with your other efforts, reinforcing your brand after a website visit or keeping your name in front of past clients through retargeting.
Schedule a strategy call to see how we can help your firm grow.
Predictable Growth Strategies For Your Law Firm
Track what matters.
We believe you should never wonder where your marketing dollars are going. That’s why we track everything that matters. Not just clicks, but real performance indicators that tell the full story of your campaigns.
We monitor leading KPIs like search volume, impression share, click-through rate, conversion rate, and cost per lead, along with tangible outcomes like phone calls and form submissions. This gives us early insight into what’s gaining traction, what needs refinement, and where to double down.
You’ll have clear reporting, real context, and honest conversations about performance with your dedicated Client Success Manager so marketing decisions are based on data rather than intuition.
Focus on return, not just activity.
Clicks don’t pay the bills clients do. Our goal is to help you generate qualified leads at a sustainable cost while improving performance over time.
We look beyond surface metrics and evaluate lead quality, conversion rates, and cost efficiency. By testing ad copy, refining targeting, and optimizing landing pages, we work to turn your ad spend into real opportunities for your firm.
The result is a smarter ad strategy that scales with your goals and delivers measurable value, month after month.
Success beyond the metrics.
Paid ads work best when every piece is aligned, and that’s our advantage. Your campaigns are supported by an in-house team that understands legal marketing from every angle, from brand positioning to content to design.
Our copywriters create landing pages and ad copy in your brand’s voice, not generic templates. A dedicated digital marketing strategist oversees your campaigns and continuously refines performance. We split-test messaging, audiences, and creative, and produce our own ad visuals in-house to keep everything consistent and effective.
You’ll also have a client success manager who gathers your feedback, monitors lead quality, and advocates for improvements, ensuring the leads you receive are not just frequent, but quality.
Our Process
The Human Touch Means Better Clicks
01
Discovery Call
We start with a conversation about your firm: your goals, practice areas, and the clients you want to reach. Whether you’re looking for steady case volume or targeting a new region, we make sure your campaigns are built around measurable, realistic objectives.
02
Research and Strategy
Before we spend a dollar, we do the groundwork. We identify high-intent keywords, analyze your competitors, and uncover opportunities in your market like local search terms others overlook or budget-friendly gaps in saturated spaces. This strategy sets the tone for everything that follows.
03
Campaign Creation
Our team designs campaigns that match your brand and messaging. From ad copy to visuals to conversion-ready landing pages, we make sure everything works together. Each ad feels authentic, not automated—and every click leads somewhere worth landing.
04
Launch and Optimization
Once your campaigns are live, we monitor performance daily: tracking what’s working, adjusting bids, refining targeting, and improving conversion rates. You’ll always know how your ads are performing and where your budget is going.
05
Reporting and Refinement
We review results regularly, turning data into decisions. You’ll see what’s generating leads, what’s gaining traction, and where there’s room to grow. Over time, your campaigns become sharper, more efficient, and better aligned with your overall strategy.
Getting Started Is Easy
Discovery
Every relationship begins with a 30-minute discovery call. We'll discuss your goals and positioning to identify challenges and opportunities for growth.
Strategy
We'll put together a strategy, budget and proposal that aligns with your stated goals, giving you a clear for growing your law firm.
Launch
Once we are aligned on your marketing strategy and goals, we'll launch your projects and campaigns.
Frequently Asked Questions
They can be depending on your practice area, market size, and level of competition.
But when done right, Google Ads are an investment, not just a cost.
Ads become expensive when campaigns are underfunded, poorly structured, or built without a strategy to compete effectively. If we feel like your marketing budget can't support a competitive campaign, we'll tell you and show you where you can get the most leverage.
When you work with us, we help you determine a realistic, competitive budget that gives your campaign a true chance to succeed. We then focus on lowering your cost per acquisition by improving ad quality scores, optimizing landing pages for conversions, split-testing ad copy to increase click-through rates, and refining messaging to speak directly to your ideal client.
The goal is to leverage it wisely and turn ad dollars into real opportunities for your firm.
Google Ads can begin generating traffic and leads within the first few weeks, but meaningful performance takes time to build.
Our first month is focused on setting the foundation: kickoff and strategy alignment, building or refining your landing page, launching campaigns, and setting up analytics and conversion tracking correctly.
In month two, we begin collecting data and learning how users are interacting with your ads and landing pages. By month three, we start making informed optimizations. Refining targeting, adjusting bids, testing ad copy, and improving conversion rates.
While early results are common, campaigns typically hit their stride between months four and six. That’s when the strategy has had time to mature, optimizations have been executed, and performance becomes more consistent and predictable.
It’s easy to focus on promises of immediate wins or fast numbers, but sustainable growth rarely works that way. The firms that see lasting success are the ones that prioritize smart setup, measured learning, and steady refinement over time.
If you want to understand what a realistic, well-supported paid strategy could look like for your firm, we’re happy to talk it through. We’ll help you set clear expectations, map the timeline, and build a campaign designed to deliver meaningful results over the long term.
Every client is assigned a dedicated client success manager who serves as your primary point of contact and advocate. They work closely with our internal team to review campaign performance, monitor key KPIs, and measure progress against agreed-upon benchmarks.
You’ll receive clear monthly reporting and ongoing insights into what’s working, what’s improving, and where adjustments are being made. Just as importantly, we’ll talk through lead quality with you making sure the leads you’re receiving are the right fit for your firm.
The short answer is no. The longer answer is that any agency that does isn't treating you like a real client.
There’s simply too much we need to learn together about your audience, messaging, and how people respond once campaigns are live.
What we offer instead is a highly engaged working relationship. You’ll collaborate directly with our team as we build, review, and refine your campaigns. We share what we’re seeing, explain why changes are being made, and involve you in decisions that shape the direction of the strategy.
When Google Ads are treated as an ongoing, collaborative effort, they become a dependable part of your firm’s larger growth strategy rather than a short-term experiment.