designing the perfect Law Firm brand

See how we took one law firm brand from dated to modern with a new color palette and updated fonts.

Traditional Values. Contemporary Look.

When personal injury attorney Natasha Misra decided to launch her own law firm, she came to us seeking an updated aesthetic for her law firm's brand. Natasha's previous firm had provided a personal website, logo and branding, which she used with great success. We wanted to capitalize on what was working well for Natasha - a strong female voice, a distinctive script font and a feminine, yet muted color palette - to create an elegant, timeless brand that would resonate with her client base.

Project Overview

Finding A Law Firm Brand Identity

Natasha came from a large personal injury firm that had invested time and money into creating personal brands for its attorneys. The branding for Natasha had been successful. Clients often remarked at how much they liked her custom stationery, and her more feminine logo stood out from a male dominated market.

So when Natasha's previous firm dissolved, she wanted to stay true to the brand that had served her well. She wanted something modern, clean and professional, but still personal. After several rounds of designs, we landed on a logo, colors and a tagline that delivered exactly what she was looking for.

Law Firm Brand discovery

final logo

fonts

Aa

Parisienne

Natasha was looking for a clean, modern script font that would set her firm apart from male-dominated competition. Parisienne is a casual connecting script inspired by a 1960s advertisement. It has a slight bounce and intentional irregularity to what might otherwise appear to be a more formal script font. Classic, yet free-spirited, it is a typestyle for a wide variety of use.

Aa

Monstserrat

Montserrat is a geometric sans-serif typeface designed by Argentinian designer Julieta Ulanovsky. The design was inspired by signage from her historical Buenos Aires neighborhood of the same name. When Natasha spoke of a contemporary aesthetic for her brand, we knew this approachable, easy to read typeface would be perfect.

Colors

Slate Gray
Primary Color
#231714
R 35
G 23
B 20
Muted Sienna
Secondary Color
#553931
R 85
G 57
B 93
Warm Gray
Secondary Color
#8E685D
R 142
G 104
B 93
Cool Cucumber
Accent Color
#C68465
R 198
G 132
B 93
White Smoke
secondary colour
#EDAC8E
R 237
G 172
B 142

Getting the Results

What went into recreating this law firm's brand?

Brand discovery phone call led by our branding team

Three rounds of fully customized logo designs to get the brand that reflects you

Creation of a personal brand and logo that is authentic and unique

A brand guide that outlines fonts, colors, best practices for logo placement, and a tagline

A branding package that includes project and logo files for every use

Fonts and color codes that can be used across all digital and print assets

print and digital

Brand Assets That Look Great On Any Format

We don't create law firm logos just for the business cards. Everything we do can be applied to every form of collateral a law firm has. Website? You bet! Hats and t-shirts? Sure thing! Direct Mailers? Of course! Billboards? Yep!

At the end of the project, our clients get every asset we create for them in a tidy .zip file, along with a PDF law firm branding guide. The guide shows law firms how to use their new logo and tagline across multiple mediums, and gives them the keys to creating their own marketing collateral.

Stationery design

Putting The New Logo To Use

Natasha was opening her own law firm just a few weeks after we created her logo, and she needed business cards, letterhead and envelopes as soon as possible. Our team prioritized her project and designed all three pieces of collateral under a custom design package.

Now just a few months into owning her own practice, Natasha is using her new law firm branding on her website, social media profiles, business cards, stationery and brochures.

We'd Love to work with you.

Contact us a call today for a free branding strategy session. Our team is standing by.
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