NOMOS Marketing had the privilege of speaking at the Georgia Bar’s Take Charge! Solo & Small Firm Conference. Our co-founders, April and Tyler Roberts, led a session titled “Marketing That Leverages AI and Really Connects with People.” The discussion explored how lawyers can strategically integrate AI into their marketing while keeping authenticity and human connection at the forefront.
Too often, lawyers see AI as a shortcut, copying and pasting outputs or relying on AI avatars to handle their messaging. But as April and Tyler explained, AI can’t create your voice; it can only reflect and amplify it. Effective marketing begins with understanding your ideal client, developing a strong brand strategy, and telling your story. AI is most powerful when used as a creative partner to repurpose content, scale distribution, and save time without losing authenticity.
We shared our Story-Driven AI Marketing Funnel, which starts with:
The session also included real examples of AI prompts that lawyers can use to:
By focusing on clarity, context, and outcomes, these prompts allow AI to support strategy rather than churn out generic content.
The legal market is competitive, especially for solo and small firms. Lawyers who learn to combine human intelligence with AI’s efficiency can build stronger brands, reach their audience more effectively, and ultimately convert more clients. As April and Tyler emphasized: If you build your brand for everyone, you build it for no one. AI gives you the leverage to scale, but your unique story is what makes clients choose you.
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