The Legal Marketing Journal

Getting people to your website is only half the battle. You also want to convert your site’s visitors into clients, right? By providing quality content that answers your visitor’s questions, you can build trust and demonstrate the value of your legal expertise.

With your phone and your laptop, you can serve the needs of your community, clients and friends and change the trajectory of your firm.

How should your law office respond to the COVID-19 crisis? We recommend the following steps.

If you want your law firm to succeed in the modern legal market, you need to build a credible online presence. Just ten years ago, you may have been able to get away with a budget website - just something to make your mark on the web. But now, that same outdated website is working against you.

Super Lawyers is a rating service that identifies outstanding lawyers across various practice areas and jurisdictions. However, like any business decision, the question remains: Is Super Lawyers worth it?

Law firms spend tens of thousands, if not hundreds of thousands, of dollars on marketing without a clear idea of their target audience. In this article, we discuss how to identify your law firm’s target audience so that you can speak directly to them through your marketing.

TikTok is a powerful platform for lawyers to market their business, showcase their expertise, and build a following of engaged clients. If you're not already on TikTok, now is the time to get started!

There are countless law firm SEO strategies that you can deploy to make sure that your law firm is showing up on the first page of search results. Here, we demystify law firm SEO by showing you a few free SEO tools and proven SEO tactics that can help your law firm compete in search engine marketing.

Google recently released their advice on how to dominate the SEO game and survive their algorithm updates. Without divulging the secret sauce behind its search algorithms, Google recommends focusing on content.

Webinars are possibly the most scalable way that lawyers can share information, resources and insights with their clients and prospective clients.

In this blog post, we'll explore the factors that influence how quickly your law firm website climbs Google's ranks and offer insights into how to speed up this process.

Accelerate growth through peer referrals, client reviews, and community engagement.

If ever there was a time to use your email list, it is now. Email is one of the most powerful ways to reach your referral partners, clients, former clients and prospective clients.

We spoke with Nefra-Ann MacDonald, Affinity Program Manager at Clio, to talk about how the legal industry is dealing with - and overcoming - the challenges of COVID-19.

When building a conversion-focused website, you need to include five things: a clear marketing message, prominent calls to action, authentic photos and video content, social proof, and lead captures.

What do the best law firm websites have in common? Read more to find out!

If used right, Avvo can be a powerful marketing tool. Like Google and Yelp, Avvo can help you reach prospective clients and positions your law firm's brand.

As you begin your marketing journey, it’s important to understand what makes you different and who your target audience is.

Since your law firm website was built, consumer expectations have changed. Google search algorithms have changed. Even your law firm has changed. Here are 10 signs you're ready for an update!

As a law firm, having a strong online presence is more important than ever. With so many potential clients turning to the internet to find legal services, it's essential that your law firm is visible and easily discoverable online. One key tool that can help with this is Google My Business (GMB).